a digital, fully interactive home decor guide.
axeINERTIA is an interior decorating magazine used for inspiration to spruce up the viewer’s living space. The word “INERTIA” means “a tendency to do nothing or to remain unchanged”. This branding reflects the mission of the magazine to axe complacency in the same-old, mediocre living conditions. Instead, readers are given tips to make their living space more inviting and luxurious based in current practical interior decorating trends and styles.
Interactive design for axeINERTIA encourages the reader to flip to the next page… keeping the same clean style, but alternating the layout slightly for diversity.
AR Designs 