Neighborhood Branding

Osu is a metropolitan area of Accra, Ghana, known for its markets, speakeasy bars, nightlife, coastal beauty, and luxury accommodations. The focal point of this campaign was a logo reflecting the nature of the destination along with cohesive advertisements to run in subways and in other areas of cities in the US to attract millennial travelers, along with representing Osu’s partnership with Qatar Airlines, giving travelers a hassle-free experience.

Deliverables included a branding package, outdoor signage, digital ads, and a website prototype.